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Routing Profile Guide

In order to optimise coverage and message routing, Clickatell offers two kinds of profiles: Public Profiles to which all users have access Private Profiles activated for selected users or for selected purposes There are a few key steps to getting going: Quick Guide Intro Public Profiles Cost Implications Private Profiles Each of these is described in more detail on it's own. To go directly to a particular section, click on the appropriate link. In order to optimise coverage and message routing, Clickatell Wholesale offers two kinds of profiles: Public Profiles – to which all users have access Private Profiles – activated for selected users or for selected purposes This is a quick introduction to using Public Profiles. The purpose of public profiles: The main purpose of profiles is to enable you to send to a destination (country or network) that costs more then 1 credit per SMS. The default setting: Currently, all profiles will be automatically selected for all users when they register, by default. Therefore users will be able to send to all destinations (1 to 4 credit destinations). In order to change your routing profiles (i.e. deselect certain profiles), please log into Clickatell Wholesale Central and then click on "Routing Profiles" link under "My Settings". FAQ’s: How do I use the profiles? If you choose to deselect profiles, at least one profile must be selected at all times. If you select profile A only (1 credit) and deselect all other profiles, messages that cost 2 or more credits will not be delivered. Therefore if you need to send to a destination that costs more than 1 credit, your message will fail. To enable sending to destinations that cost more than 1 credit, please ensure that these profiles are selected. For Example: It costs 3 credits to send an SMS to France - Orange. If you send to France - Orange, and you have manually deselected all profiles except the default profile A (1 credit), the message will fail. You may see this indicated in your message report as a ‘Routing error’. To be able to send to France - Orange, you need to enable your 3 credit profile “D” by logging into Clickatell Wholesale Central and clicking on the Profiles link. Once enabled, you will be able to send to all 3 credit destinations at a cost of 3 credits per SMS. If I choose a more expensive profile, will all my messages be charged more ? No. Clickatell Wholesale's message router will always select the least expensive route to any destination. If you have not changed the current default selection and have profile "A" (1 credit destinations) through to profile "G" (5.5 credit destinations) selected, Clickatell Wholesale will use the least expensive available route. The system will select a higher route only if there are no less costly routes available. For Example: UK – Vodafone currently costs 3,5 credits per SMS. You also wish to send to France – Orange which costs 5 credits per SMS. You select profiles A, B, C, D, E, F Messages to UK – Vodafone will be charged at 3,5 credits and not at 5 credits even though you have the 5 credit profile enabled. How do I know what I will be charged? The simplest way of doing this is to view the Clickatell Wholesale coverage page. You can also access the profiles menu by logging in to the Clickatell Wholesale website. Click on the ‘Account’ tab, then on the routing profiles sub-menu link. You can now view the charge to a specific destination. Select the profiles that you wish to enable for your account. Click on "Save profiles". Return to the profiles link. Select a destination to preview the coverage. Click "Submit". The credit cost to that destination is displayed. Please see the extended sections on profiles for more information. Clickatell Wholesale charges credits for the delivery of SMS messages. A single message will cost anywhere between 1 and 5.5 message credits to reach its destination. There are a number of reasons for this variance including the following: A number of mobile networks charge a termination fee (additional levy for delivering a message to a mobile handset) where others will not. Some of Clickatell Wholesale's routing partners are less accessible than others and charge higher costs to use their network. As a sender of messages, you may have specific messaging requirements (e.g. priority of certain messages, features for certain messages), which will cost you more per message sent. Please note: although Clickatell Wholesale's advanced message delivery platform caters for all the message features such as Unicode, Sender ID and Flash SMS, etc., not all terminating networks can or will support these features. Please check the coverage tables for more information. There may also be specific reasons based on your particular circumstances or objectives, which dictate that you only want to send through particular routes or at particular costs. You may, for instance, be in the UK and not want to allow any of your staff members to send messages with Sender ID on your account. The above settings can be accessed through clicking on the “Routing Profile” link from within your account. As a default setting, all credit profiles (1 to 4 credits) have been selected on your behalf when you registered with Clickatell Wholesale. Public profiles can be selected and deselected for any user. The only exception is that some profiles (notably the 1-credit band) cannot be deselected. When no profiles are selected except for the 1-credit Band, this means that you will be able to send messages through Clickatell Wholesale at a single credit only. Be careful when deselecting credit profiles. If you consider the coverage pages, you will see that some destinations cost more than one credit for a text message and you will not be able to send to these destinations if the particular profiles (cost bands in this case) are not selected. In order to reselect these cost bands, you should follow the following procedure: 1. Click on the "Routing Profile" link in "My Settings" after logging in. 2. Select the public profiles that you wish to apply to your account. In order to view the cost per network, you can click on the SHOW ALL CLICKATELL COVERAGE link below the table. 3. Once you have selected the profiles, you can either preview the coverage based on your profile selection for a specific country by using the country drop-down menu, or you can simply save the profile settings. Please be advised that any changes made to your profiles will only become active after 15 minutes of inactivity. Clickatell Wholesale will always attempt to send a message through your account at the lowest possible cost. This is possible due to the powerful router that dynamically chooses the lowest cost route for message delivery. The routing profile and the coverage page are related in the sense that the credit cost per message that is displayed on the coverage page, is the cost for a single text message to be terminated through Clickatell Wholesale using our standard routing principles. This simply means that if a message is sent to a 1-credit band, the message will always be routed by Clickatell Wholesale at a single credit. No change is required if you only want to send to destination networks which are charged at a single credit. Should you however need to send to a network which is listed at that point in time at 2.5 credits, you will need to also select the 2.5 credit band in your routing profile to be able to send the message to that particular destination. Sending messages through multiple gateways is a challenge, but this system allows Clickatell Wholesale's clients to choose where they want to send messages and what the maximum charge rate will be. If, for some reason, you do not want any of the public profiles to be available from within your account, please contact us with your specific request and we will remove this option from your routing profile. Note: If you have selected a price band other than the single price band, you will be able to send messages to all destinations which are supported from time to time on that band. Due to international networks’ billing principles, networks which are at some stages charged at a single credit may be charged at a different rate in the future. This simply means that you will possibly in the future not be able to send messages at a single credit to all destinations which are currently listed at a single credit, as this may be changed for specific destinations due to for instance termination fees being charged by that particular network. Note: Credit charges per destination network do change from time to time, so we urge you to please check our coverage page on a regularly basis for updates. Private profiles function in exactly the same way as public profiles, except for the fact that they will only be displayed as an option if this is selected by Clickatell Wholesale staff after processing your request. The reasons for you requiring a specific profile may vary, and could for instance be as simple as you only wanting to send to a specific destination and you do not want to be able to send any messages without Sender ID. This request will be processed by Clickatell Wholesale and a private profile will be built for you upon request to meet with your requirements. There may be a cost involved with this process, depending on the complexity of the request. Such requests should be forwarded to coverage@clickatellwholesale.com.